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20 Mar

Are You Failing to Make the Most of Your Content?

  • Posted by Paul Heaton
  • 0 Comments
  • Content, Marketing, social media
The sexy word currently doing the rounds among many digital marketers is leverage. This means using the right tools to get content in front of an audience. The tools must be appropriate to the task, using different media to increase brand visibility. This means having the right content strategy in place. However, leverage will only
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22 Feb

Is it Important to have a Cool Brand?

  • Posted by Paul Heaton
  • 0 Comments
  • Branding, cool
Coolness. It’s a very desirable quality. It confers a certain exclusivity on someone, or something, that feels natural, unforced. But can you strive to achieve coolness, can you work at it? If you’re a consumer then you can buy certain things to attempt to accumulate cool, but this is not guarantee, because real coolness has
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07 Feb

What Lessons Does Psychology Teach Design?

  • Posted by Paul Heaton
  • 0 Comments
  • brand language, psychology
How do people react to design? Knowing this is one of the key parts of successful marketing and communication. Psychology is central to ensuring design is effective because it provides the neuroscientic insights necessary to working out what sort of responses visual stimuli will elicit. Design has a purpose. Applying psychology to design helps guide
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25 Oct

Why is Building Your Brand Crucial to Your Success?

  • Posted by Paul Heaton
  • 0 Comments
  • brand building, brand identity, Branding
Is a brand important? Is it just about choosing a name you like, knocking up a quick logo then applying it to your packaging, business card and letterhead? This is what you need to know: your brand can be absolutely crucial to the success of your business. It’s about so much more than appearances: it’s
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09 Sep

Why Do-It-Yourself Design Can Damage Your Brand

  • Posted by Paul Heaton
  • 0 Comments
  • Branding, design, DIY Design, values
Everyone likes a trier, so the theory goes, but there is such a thing as trying too hard, and then finding yourself in a real mess. With issues to do with design and your brand, taking your own, idiosyncratic approach to it may have unforeseen, and undesirable, consequences. Enthusiasm and Expertise Communicating your brand values
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23 Aug

Rules for a Reason: Why Your Brand Needs Guidelines

  • Posted by Paul Heaton
  • 0 Comments
Your brand is your business’s identity, it helps define what you stand for. It should encapsulate the values of your business and shape its personality, so that your customers, clients and prospects understand exactly who you are, and what you can do for them. Branding does not come easy, in fact the more natural and
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17 May

Don’t Take That Tone With Me: What is Appropriate Design?

  • Posted by Paul Heaton
  • 0 Comments
  • design, Style, Tone
Imagine you’re driving down a country lane and you see a handwritten, wooden sign that reads: Fresh farm eggs for sale, 50 yds. The sign appears quite crudely fashioned, but it is absolutely appropriate. It feels natural, wholesome and right for the task. However, what if you were visiting a new dentist for the first
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22 Mar

Things That Can Threaten Your Brand and How You Can Counter Them

  • Posted by Paul Heaton
  • 0 Comments
  • Branding, Evelove
As a branding company in Manchester, we know that there are many things that companies do, (mostly unwittingly) which can put their brand at risk. Drawing on our experience, we have pulled together a list of some of the top threats to brands and ideas for how to counteract them. Trust This is essential in
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