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28 Jan

How to be a good tweeter

  • Posted by Paul Heaton
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Twitter, in my opinion,  is the best social media platform when it comes to reaching like-minded individuals. It reaches over 250,000 times more people than its bigger rival, Facebook, when it comes to networking. Twitter is fast and friendly, and you can chat to people who are actually interested in following you. This means your
24 Jan

Reform Published

  • Posted by Paul Heaton
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Reform has  been lucky enough to have two pieces of  work showcased in this publication. Hopefully they will inspire others. The published title is ‘Graphic Design | 03 | Idea Generation’ AVA Academia’s Basics Graphic design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics with the discipline of
21 Jan

Influencing the B2B buying process

  • Posted by Paul Heaton
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There is nothing, in my opinion, to beat that relationship between a B2B company and it’s loyal customers developed through face to face contact and nurturing; to ensure profitable, repeat business and referrals. However, b2b buyers are changing their approach to sourcing potential suppliers. 70% of B2B marketers believe that their potential buyers use websites as their
17 Jan

What is the difference between ‘a point’ and ‘a pica’?

  • Posted by Paul Heaton
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Leading on from our blog post ‘What is the difference between ‘kerning’ and ‘leading’?’ We bring you the next installment of design terms to help you bust through the jargon your designer may throw at you. Here are our next 10 terms. 1. point size = this is simply a measurement very much like mm and
12 Jan

What is the difference between ‘kerning’ and ‘leading’?

  • Posted by Paul Heaton
  • 2 Comments
Graphic design has its own language and all too often you can find your commissioned designer failing to communicate clearly to you and your team. We can all be accused of using jargon from our own industry sector but when in front of clients it should be case of plain English at all times. If
20 Dec

Christmas Cards – bah humbug!

  • Posted by Paul Heaton
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Like them or loathe them, traditional or electronic most of us send a few cards to friends and family; but when did this tradition start and why? Sir Henry Cole, a civil servant in 1843, who later became the founding Director of the Victoria and Albert museum started the custom of sending Christmas cards. Working in
01 Dec

What does your favourite colour say about you?

  • Posted by Paul Heaton
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Max Lüscher’s Colour Test is merely the most famous of many colour personality tests. Its purpose is to relate colour to personality. Colour culture fact: A Westerner would wear black to a funeral, but his Roman ancestors would have worn white. And the white of a Western marriage ceremony would be inconceivable in Hindu community, where yellow,