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17 May

Don’t Take That Tone With Me: What is Appropriate Design?

  • Posted by Paul Heaton
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Imagine you’re driving down a country lane and you see a handwritten, wooden sign that reads: Fresh farm eggs for sale, 50 yds. The sign appears quite crudely fashioned, but it is absolutely appropriate. It feels natural, wholesome and right for the task. However, what if you were visiting a new dentist for the first
03 May

Image Copyright: Free to Use or Free to Choose?

  • Posted by Paul Heaton
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It’s tempting to see the internet as a big open box of Quality Street, just waiting for you to dip in, rummage about a bit, and make your choice. This is particularly true of online images, where many people seem blissfully unaware of copyright issues. In an age of social media, where people simply share
18 Apr

Free Pitching: Value, Relationships and Design Agencies

  • Posted by Paul Heaton
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For many design agencies, free pitching is something they only reluctantly get involved with, because it taints their professional standing and has a detrimental effect on their work. What’s Wrong With the Pitching Process? It’s understandable that in times of financial pressure, getting value for money becomes a key objective, and businesses feel a need
06 Apr

Choosing a Quality Design Agency: Don’t Just Rely On Rankings

  • Posted by Paul Heaton
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Design is all about problem-solving, in a creative way. Design adds value to business and it’s a crucial part of establishing a brand. One problem businesses encounter with designers, however, is knowing how to choose one who will meet their requirements. Top of the Pops? It’s true that design is a service, like numerous other
22 Mar

Things That Can Threaten Your Brand and How You Can Counter Them

  • Posted by Paul Heaton
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As a branding company in Manchester, we know that there are many things that companies do, (mostly unwittingly) which can put their brand at risk. Drawing on our experience, we have pulled together a list of some of the top threats to brands and ideas for how to counteract them. Trust This is essential in
03 Mar

How Is Virtual Reality Affecting Design?

  • Posted by Paul Heaton
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As a creative agency in Manchester, we are very aware of the rising popularity of virtual reality design. After all, the major players such as Apple, Google, Oculus, Facebook, Microsoft and Sony, are all jumping on board. But, what is virtual reality and how is it affecting design? Well, virtual reality is basically just software
18 Feb

Our Design Trends Prediction for This Year

  • Posted by Paul Heaton
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As a graphic design agency in Manchester we ensure that we pay very close attention to design trends – both online and offline. So, in this post, we have completed a quick roundup of what we consider to be the emerging graphic design trends of 2016. Usability This is one of the buzzwords for the
02 Feb

Social Media Automisation – Are We Too Automated?

  • Posted by Paul Heaton
  • 0 Comments
As a successful Digital Marketing Company in Manchester we often find ourselves strapped for time, much like many small business owners today. Multi-tasking is the way forward. With the ever increasing use of technology, we are now able to automate so many things – from weather updates to flight alerts. There is no doubt that
17 Jan

Social Media – Does It Really Work?

  • Posted by Paul Heaton
  • 0 Comments
As one of the leading creative agencies in Manchester we are well aware that there has been a huge buzz around social media over the last few years, especially as a digital marketing tool for small businesses. Conventional wisdom would have us believe that every business should be using social media, with a presence on