• 0161 766 2914 or 07872 822884
25 Oct

Why is Building Your Brand Crucial to Your Success?

  • Posted by Paul Heaton
  • 0 Comments
Is a brand important? Is it just about choosing a name you like, knocking up a quick logo then applying it to your packaging, business card and letterhead? This is what you need to know: your brand can be absolutely crucial to the success of your business. It’s about so much more than appearances: it’s
03 Oct

How Can Your Referrals Become a Serious Marketing Asset?

  • Posted by Paul Heaton
  • 0 Comments
Referrals are a great way of generating new business. Word of mouth and third party recommendations are powerful means of attracting customers, but you shouldn’t simply be relying on them to happen, even if the quality of what you can offer is undeniable. Referrals should be treated strategically, like other crucial marketing activity. To maximise
22 Sep

How Do You Choose the Right Social Media Channels?

  • Posted by Paul Heaton
  • 0 Comments
Freedom of choice – does this also mean having the freedom to fail? Businesses are presented with wide choice of social media channels but this can create issues, because, to be effective, the social media channel has to be the right one. Imagine choosing a social media channel as being like choosing what clothes to
09 Sep

Why Do-It-Yourself Design Can Damage Your Brand

  • Posted by Paul Heaton
  • 0 Comments
Everyone likes a trier, so the theory goes, but there is such a thing as trying too hard, and then finding yourself in a real mess. With issues to do with design and your brand, taking your own, idiosyncratic approach to it may have unforeseen, and undesirable, consequences. Enthusiasm and Expertise Communicating your brand values
23 Aug

Rules for a Reason: Why Your Brand Needs Guidelines

  • Posted by Paul Heaton
  • 0 Comments
Your brand is your business’s identity, it helps define what you stand for. It should encapsulate the values of your business and shape its personality, so that your customers, clients and prospects understand exactly who you are, and what you can do for them. Branding does not come easy, in fact the more natural and
09 Aug

How Influential is Your Design?

  • Posted by Paul Heaton
  • 0 Comments
Design thinking is about providing a full service to our clients, beyond the ‘look’ of something. When we talk about influential design, it’s not simply about whether our peers, or the intended audience likes it; it’s about how design works as part of a business strategy, how it serves a set of business needs and
19 Jul

What Will Make Your Design Authentic?

  • Posted by Paul Heaton
  • 0 Comments
For a brand to be authentic is definitely seen as a desirable quality, because it suggests that it will help it make the connection with its target audience. Authenticity suggests truthfulness, a sense of being ‘real’, of existing on the customer’s level. At the same time, a brand is contrived. It is put together in
12 Jul

In Uncertain Times, Is Marketing Discretionary or Essential?

  • Posted by Paul Heaton
  • 0 Comments
We’re a creative agency and we know that we’re all living in uncertain times, following the winning Leave vote in the referendum, and with Brexit on the horizon, whatever form it eventually takes. Uncertainty makes people cautious, especially with money. Customers reduce their spending, businesses have less, so they think about cutting costs. So what
29 Jun

Taking Care of Business: How to Hold on to Your Prospects

  • Posted by Paul Heaton
  • 0 Comments
Most of us lead busy lives and socially staying in touch with people is hard, so how much harder is it keeping the ball rolling when it’s your business prospects you should be looking after? Much as you have to attract and engage in the first place, there is also an art to keeping your
06 Jun

How Can Good Design Add Value to Business?

  • Posted by Paul Heaton
  • 0 Comments
Do you think of design as something that’s nice to have but, if push comes to shove, it’s not something you’re going to devote too much time and resources to? Many businesses simply see design as another expense, with a doubtful return on investment. But in fact, good design adds value to business; if understood