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11 Apr

The New SEO and What You Must Not Do Anymore

  • Posted by Paul Heaton
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How your website gets found is always changing, as search engines adapt and evolve. Search engine optimisation (SEO) is not a fixed set of ways of doing things, and tactics that might have worked once may not continue to do so. Here’s a note of caution: not only can getting your SEO wrong result in
20 Mar

Are You Failing to Make the Most of Your Content?

  • Posted by Paul Heaton
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The sexy word currently doing the rounds among many digital marketers is leverage. This means using the right tools to get content in front of an audience. The tools must be appropriate to the task, using different media to increase brand visibility. This means having the right content strategy in place. However, leverage will only
09 Mar

Do You Understand the Difference Between Marketing Strategy and Tactics?

  • Posted by Paul Heaton
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Do you know your marketing strategy from your marketing tactics, and is it important that you do? There are marketing activities you may carry out diligently and regularly, but these do not constitute a marketing strategy in themselves, even if you’ve thought them through carefully.   Tactics Without Strategy If you engage in regular, concentrated
22 Feb

Is it Important to have a Cool Brand?

  • Posted by Paul Heaton
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Coolness. It’s a very desirable quality. It confers a certain exclusivity on someone, or something, that feels natural, unforced. But can you strive to achieve coolness, can you work at it? If you’re a consumer then you can buy certain things to attempt to accumulate cool, but this is not guarantee, because real coolness has
07 Feb

What Lessons Does Psychology Teach Design?

  • Posted by Paul Heaton
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How do people react to design? Knowing this is one of the key parts of successful marketing and communication. Psychology is central to ensuring design is effective because it provides the neuroscientic insights necessary to working out what sort of responses visual stimuli will elicit. Design has a purpose. Applying psychology to design helps guide
31 Jan

10 Seconds to Win an Audience – Why Use Video Marketing?

  • Posted by Paul Heaton
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Video engages in ways that other online forms of communication do not. It satisfies people’s entertainment and information needs with an instant hit, and all indications are that it’s set to keep growing in popularity. The prediction is that video will account for nearly 70% of all consumer internet traffic this year, which makes it
03 Jan

Reasons why Your Website MUST be Mobile-friendly in 2017

  • Posted by Paul Heaton
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How does your website appear to you? Perhaps you’re looking at it on your office PC, or your laptop and you’re perfectly happy with it. But in the wider world, the majority of people now access websites on a mobile device. The plain fact is that in 2017 your site will have to be mobile-friendly
09 Dec

Why WordPress Works Wonders for Websites

  • Posted by Paul Heaton
  • 0 Comments
If you’re either thinking of getting your first business website, or of refreshing your existing site, then WordPress is the ideal platform. There are two key elements to web design: what your site looks like and how it functions. You cannot accomplish one at the expense of the other – if you have an attractive
21 Nov

What Can You Do to Market Your Business?

  • Posted by Paul Heaton
  • 0 Comments
Marketing can sound like quite a lofty activity, involving lots of resources and expert input, which may make it seem daunting, or even unreachable, for some smaller businesses. But it really doesn’t have to be. There are lots of things you can do to market yourself and because these methods are cost effective, they give
01 Nov

How Effective is Your Online Presence?

  • Posted by Paul Heaton
  • 0 Comments
What does having an online presence mean to you? Do you have a website, maybe a regular newsletter? Do you post the occasional blog? Ask yourself, does this really add up to a marketing strategy? The first challenge, for many businesses, is to actually create an online presence, but the real hard work starts when