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20 Mar

Are You Failing to Make the Most of Your Content?

  • Posted by Paul Heaton
  • 0 Comments
  • Content, Marketing, social media
The sexy word currently doing the rounds among many digital marketers is leverage. This means using the right tools to get content in front of an audience. The tools must be appropriate to the task, using different media to increase brand visibility. This means having the right content strategy in place. However, leverage will only
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09 Mar

Do You Understand the Difference Between Marketing Strategy and Tactics?

  • Posted by Paul Heaton
  • 0 Comments
  • Marketing, Social Marketing, strategy, Tactics
Do you know your marketing strategy from your marketing tactics, and is it important that you do? There are marketing activities you may carry out diligently and regularly, but these do not constitute a marketing strategy in themselves, even if you’ve thought them through carefully.   Tactics Without Strategy If you engage in regular, concentrated
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