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22 Feb

Is it Important to have a Cool Brand?

  • Posted by Paul Heaton
  • 0 Comments
  • Branding, cool
Coolness. It’s a very desirable quality. It confers a certain exclusivity on someone, or something, that feels natural, unforced. But can you strive to achieve coolness, can you work at it? If you’re a consumer then you can buy certain things to attempt to accumulate cool, but this is not guarantee, because real coolness has
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07 Feb

What Lessons Does Psychology Teach Design?

  • Posted by Paul Heaton
  • 0 Comments
  • brand language, psychology
How do people react to design? Knowing this is one of the key parts of successful marketing and communication. Psychology is central to ensuring design is effective because it provides the neuroscientic insights necessary to working out what sort of responses visual stimuli will elicit. Design has a purpose. Applying psychology to design helps guide
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