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25 Oct

Why is Building Your Brand Crucial to Your Success?

  • Posted by Paul Heaton
  • 0 Comments
  • brand building, brand identity, Branding
Is a brand important? Is it just about choosing a name you like, knocking up a quick logo then applying it to your packaging, business card and letterhead? This is what you need to know: your brand can be absolutely crucial to the success of your business. It’s about so much more than appearances: it’s
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03 Oct

How Can Your Referrals Become a Serious Marketing Asset?

  • Posted by Paul Heaton
  • 0 Comments
  • referral marketing, Referrals, word of mouth
Referrals are a great way of generating new business. Word of mouth and third party recommendations are powerful means of attracting customers, but you shouldn’t simply be relying on them to happen, even if the quality of what you can offer is undeniable. Referrals should be treated strategically, like other crucial marketing activity. To maximise
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