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22 Sep

How Do You Choose the Right Social Media Channels?

  • Posted by Paul Heaton
  • 0 Comments
  • Facebook, LinkedIn, social media, twitter
Freedom of choice – does this also mean having the freedom to fail? Businesses are presented with wide choice of social media channels but this can create issues, because, to be effective, the social media channel has to be the right one. Imagine choosing a social media channel as being like choosing what clothes to
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09 Sep

Why Do-It-Yourself Design Can Damage Your Brand

  • Posted by Paul Heaton
  • 0 Comments
  • Branding, design, DIY Design, values
Everyone likes a trier, so the theory goes, but there is such a thing as trying too hard, and then finding yourself in a real mess. With issues to do with design and your brand, taking your own, idiosyncratic approach to it may have unforeseen, and undesirable, consequences. Enthusiasm and Expertise Communicating your brand values
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