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19 Jul

What Will Make Your Design Authentic?

  • Posted by Paul Heaton
  • 0 Comments
  • Authentic, design, Heritage, Real, Truth
For a brand to be authentic is definitely seen as a desirable quality, because it suggests that it will help it make the connection with its target audience. Authenticity suggests truthfulness, a sense of being ‘real’, of existing on the customer’s level. At the same time, a brand is contrived. It is put together in
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12 Jul

In Uncertain Times, Is Marketing Discretionary or Essential?

  • Posted by Paul Heaton
  • 0 Comments
  • Brexit, communication, EU, leave, Marketing
We’re a creative agency and we know that we’re all living in uncertain times, following the winning Leave vote in the referendum, and with Brexit on the horizon, whatever form it eventually takes. Uncertainty makes people cautious, especially with money. Customers reduce their spending, businesses have less, so they think about cutting costs. So what
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