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24 Mar

Building successful relationships in B2B

  • Posted by Paul Heaton
  • 0 Comments
  • b2b, buyer, competition, opportunities, relationships, reputation, technology
Are you continually looking for new business from new prospects or do you secure regular repeat profitable business, referrals and testimonials from your existing clients? Do you spend more than 50% of your time in a meeting trying to sell, talking about yourself, product or service? Maybe win a small order or provide a quick
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20 Mar

Look out whilst reversing

  • Posted by Paul Heaton
  • 0 Comments
  • design, font weights, reversed, text
Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white, however, many get it wrong. Using a lighter text colour can make the page ‘more interesting’ or ‘punchy’ when done correctly but legibility needs to be at the forefront of
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